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Thursday, October 24, 2013

From CareNovate Magazine: Social Media & Health Care

I was looking over the online magazine, CareNovate. They have a list of 5 ways that social media has impacted health care, which I found interesting. Here they are: 1) YouTube traffic to hospital sites has increased 119% year-over-year (by Google's Think Insights); 2) 60% of doctors say social media improves the quality of care delivered to patients (by Demi & Cooper Advertising & DC Interactive Group); 3) parents are more likely to see medical answers online 22% use Facebook and 20% use YouTube to search for healthcare
related topics (by Mashable); 4) the most accessed online resources for health related information are -- 56% searched WebMD, 31% on Wikipedia, 29% on health magazine websites, 17% used Facebook, 15% used YouTube, 13% used a blog or multiple blogs, 12% used patient communities, 6% used Twitter, and 27% used none of the above (by Mashable); 5) 30% of adults are likely to share information about their health on social media sites with other patients, 47% with doctors, 43% with hospitals, 38% with a health insurance company, and 32% with a drug company (by Fluency Media).

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